That’s a Wrap! 🎉
One of the things I love most about my work is helping local businesses shine — and this latest project with Dan’s Jerk Joint was a perfect example.
Dan and Elaine already had a loyal following for their Jamaican street food, but their van wrap wasn’t doing them any favours. The old design was tired and shabby, and it didn’t reflect the energy, zest, and flavour-packed experience of their cooking.
That’s where I came in. My goal was to create a brand identity that matched their food — bold, vibrant, and full of life.
The project included:
A fresh new logo that captures the punchy personality of Dan’s Jerk Joint.
A full van wrap that turns heads and brings the flavour to the streets.
Branded t-shirts so the team looks as sharp as the food tastes.
And just for fun I made this little motion graphic for social media to keep the brand sizzling online.
What I loved about working with Dan and Elaine is their passion for what they do. They pour so much energy into every dish, and it was important to me that their brand design reflected that same spirit.
Now, when their van pulls up, it makes a statement before the first bite is even served. It’s vibrant, it’s fun, and it’s unmistakably Dan’s Jerk Joint.
Working with local clients like this is always such a joy — it’s about more than just design. It’s about giving small businesses the tools to stand out, grow, and connect with their community. And for me, that’s what great design is all about.
— Miranda Douglas Design
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