The American Institute of Graphic Arts (AIGA) have reached out to their community of graphic designers to come up with posters to encourage the public to get out and vote. Their designers have answered the call with big names like Milton Glasser - who designed the iconic I HEART NY logo in the 1970's, to Paula Scher who is known for her identity and wayfinding graphics.
Over 100 designers have already contributed to the campaign, and all AIGA members are eligible to participate. The posters are all available to download from the organisation's website.
Each measures 11 by 17 inches, in A3 vertical format, so they can be easily printed out. The AIGA hopes that they will be displayed in public locations such as small businesses, workplaces and schools, particularly in areas with historically low voter turnouts.
Design has had a long history with social change and political influence. Here is yet another example of the power of design to move people and motivate change in behaviour.