Well may you think in this age of digital marketing that there is no place for the printed newsletter but I would disagree. Perhaps the most important benefit of print media is its tangibility. People love print because they like the feel of the paper, having it in their hands means that the content is real, it exists. Print media is unique in its capability to trigger a number of senses; of course the feeling of paper, the smell of the ink or of an added scent, paper can be eaten or even listened to (when a chip is added). Paper can change colour when heated or put in front of a light, an ad can feel rough as sand or smooth as silk, all adding to the sensory experience of the advertising. Triggering multiple senses will add to the effectiveness of print advertising. Martin Lindstrom, writer of Brand Sense, says that when brands appeal to more than three senses, advertising effectiveness will increase by up to 70 per cent.
"Miranda is an extremely creative graphic designer who can deliver what the client wants under pressure. Her expertise in developing engaging direct mail designs, which resonate with their target market is unrivaled. I would not hesitate in recommending her to my clients."